OUR GUIDELINE

GENERATE INNOVATION

USER NEEDS

“The user at the heart of the research”

USER NEEDS

“The user at the heart of the research”

BRAND STRATEGY

“Consider your brand project and strategy”

BRAND STRATEGY

“Consider your brand project and strategy”

MARKET TRENDS

“Push market evolution with real innovation”

MARKET TRENDS

“Push market evolution with real innovation”

 GLOBAL DESIGN PROCESS

Our process conveys the users understanding, the brands project and the markets anticipation into product innovation, in 3 major steps : the research and creation stage which integrates the market overview, the brand  and competitor analysis, trends research, user studies and the establishment of an ideation book including several concept alternatives.

The following step is selection, when all stakeholders select together the best design proposition. Then, the development stage integrates the model and prototypes, the users test, the ergonomic expertise, the 3D CAD, colors and patterns , and the manufacturing support which integrates 3D CAD development, range development and merchandising advise.

our design process

Knowing how to give life to an idea or a concept is one of our strengths and specialty. Drawing and sketches research has the advantage of flexibility, it does not freeze any idea because of technical issues.

Products are made to be used and handled. We believe that a picture can never replace a physical model. The workshop is mandatory, prototypes can immediately highlight problems of use and ergonomics.

Integrating technical constraints and optimizing components should be done as early as possible to ensure successful realization of the prints.

It's very important for us to validate volumes, ergonomics and details on finalized models.

It doesn't replace a prototype but it's very helpful to take final decisions with our clients and the users.

Based on the brand DNA and the brand vision defined by the preceding work, we validate strategic directions together which will finally lead to the future product offer and the marketing communications.

 

Knowing how to give life to an idea or a concept is one of our strengths and specialty. Drawing and sketches research has the advantage of flexibility, it does not freeze any idea because of technical issues.

Products are made to be used and handled. We believe that a picture can never replace a physical model. The workshop is mandatory, prototypes can immediately highlight problems of use and ergonomics.

Integrating technical constraints and optimizing components should be done as early as possible to ensure successful realization of the prints.

It's very important for us to validate volumes, ergonomics and details on finalized models.

It doesn't replace a prototype but it's very helpful to take final decisions with our clients and the users.

Based on the brand DNA and the brand vision defined by the preceding work, we validate strategic directions together which will finally lead to the future product offer and the marketing communications.

Knowing how to give life to an idea or a concept is one of our strengths and specialty. Drawing and sketches research has the advantage of flexibility, it does not freeze any idea because of technical issues.

Products are made to be used and handled. We believe that a picture can never replace a physical model. The workshop is mandatory, prototypes can immediately highlight problems of use and ergonomics.

Integrating technical constraints and optimizing components should be done as early as possible to ensure successful realization of the prints.

It's very important for us to validate volumes, ergonomics and details on finalized models.

It doesn't replace a prototype but it's very helpful to take final decisions with our clients and the users.

Based on the brand DNA and the brand vision defined by the preceding work, we validate strategic directions together which will finally lead to the future product offer and the marketing communications.