GLOBAL DESIGN PROCESS
Our process conveys the users’ understanding, the brands project and the markets anticipation into product innovation, in 3 major steps : the research and creation stage which integrates the market overview, the brand and competitor analysis, trends research, user studies and the establishment of an ideation book including several concept alternatives.
The following step is selection, when all stakeholders select together the best design proposition. Then, the development stage integrates the model and prototypes, the users test, the ergonomic expertise, the 3D CAD, colors and patterns , and the manufacturing support which integrates 3D CAD development, range development and merchandising advise.
OUR DESIGN PROCESS
2 | BRAND DNA | Express a vision
The uniqueness of the brand helps to open up an avenues for innovation. A new product becomes unique when it is based upon the history and character of the company.
5 | PRODUCT DEVELOPMENT | 3D CAD model
Integrating technical constraints and optimizing components should be done as early as possible to ensure successful realization of the prints.